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Privacy Policy

Privacy Policy


This privacy policy aims to give you information on how TEA AND TEQUILA TRADING LTD collects and processes your personal data and how we comply with European Union data protection requirements.

It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. By consenting to this privacy policy you are giving us permission to process your personal data specifically for the purposes identified.

    TEA AND TEQUILA TRADING LTD] is the controller and responsible for your personal data (collectively referred to as T & T, “we”, “us” or “our” in this privacy policy).

    We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, please contact the data privacy manager using the details set out below.

      Data Privacy Manager
      Email address:
      Postal address: Tea & Tequila, Fairbank Studios, 75-81 Burnaby Street, SW10 0NS

      Changes to the privacy policy and your duty to inform us of changes

      This version was last updated on 25.05.2018.

      It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

        The data we collect about you

        Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

        We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

        • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
        • Contact Data includes billing address, delivery address, email address and telephone numbers.
        • Financial Data includes bank account and payment card details.
        • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
        • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
        • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.  
        • Usage Data includes information about how you use our website, products and services.
        • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

          We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.

          [We do not collect any Special Categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data).]

          We do not collect any information about criminal convictions and offences or personal data relating to children.

          If you fail to provide personal data

          Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

          How is your personal data collected?
          We use different methods to collect data from and about you including through

          Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

          • apply for our products or services;
          • create an account on our website;
          • subscribe to our service or publications;
          • request marketing to be sent to you;
          • enter a competition, promotion or survey; or
          • give us some feedback.

          Automated technologies or interactions.

          As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.

          Third parties or publicly available sources.

          We may receive personal data about you from various third parties and public sources as set out below:

            • Technical Data from the following parties: (i) analytics providers; (ii) advertising networks; and (iii) search information providers.
            • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
            • Identity and Contact Data from data brokers or aggregators.
            • Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU. 
            How we use your personal data
            • We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
            • Where we need to perform the contract we are about to enter into or have entered into with you.
            • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
            • Where we need to comply with a legal or regulatory obligation.
            • Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time.

              Purposes for which we will use your personal data
              We have set out in the table on the following page, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.

              We have also identified what our legitimate interests are where appropriate.
              Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.


              Type of data

              Lawful basis for processing including basis of legitimate interest

              To register you as a new customer

              (a) Identity

              (b) Contact

              Performance of a contract with you

              To process and deliver your order including:

              (a) Manage payments, fees and charges

              (b) Collect and recover money owed to us

              (a) Identity

              (b) Contact

              (c) Financial

              (d) Transaction

              (e) Marketing and Communications

              (a) Performance of a contract with you

              (b) Necessary for our legitimate interests (to recover debts due to us)

              To manage our relationship with you which will include:

              (a) Notifying you about changes to our terms or privacy policy

              (b) Asking you to leave a review or take a survey

              (a) Identity

              (b) Contact

              (c) Profile

              (d) Marketing and Communications

              (a) Performance of a contract with you

              (b) Necessary to comply with a legal obligation

              (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

              To enable you to partake in a prize draw, competition or complete a survey

              (a) Identity

              (b) Contact

              (c) Profile

              (d) Usage

              (e) Marketing and Communications

              (a) Performance of a contract with you

              (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

              To administer and protect our business

              (a) Identity

              (b) Contact

              (c) Technical

              (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

              (b) Necessary to comply with a legal obligation

              To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

              (a) Identity

              (b) Contact

              (c) Profile

              (d) Usage

              (e) Marketing and Communications

              (f) Technical

              Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

              To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

              (a) Technical

              (b) Usage

              Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

              To make suggestions and recommendations to you about goods or services that may be of interest to you

              (a) Identity

              (b) Contact

              (c) Technical

              (d) Usage

              (e) Profile

              Necessary for our legitimate interests (to develop our products/services and grow our business)

              We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

                Promotional offers from us
                We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

                You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

                Third-party marketing

                We will get your express opt-in consent before we share your personal data with any company outside the TEA AND TEQUILA TRADING LTD  group of companies for marketing purposes.

                Opting out

                You can ask us or third parties to stop sending you marketing messages at any time by contacting our Data Privacy Manager following the opt-out links on any marketing message sent to you.

                Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

                Change of purpose

                We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.  If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

                Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

                  Disclosures of your personal data
                  We may have to share your personal data with the parties set out below for the purposes set out in the table on the previous page.

                  Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

                    We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

                    In the event that you do not wish to have your personal data disclosed to the third parties listed above you should contact us. You may also change your personal preferences to indicate the format, frequency and subject matter of communications you wish to receive from third parties as a result of this disclosure. Please note that this may prevent us from performing the contract entered into with you and we will notify you if this is the case.

                    International transfers

                    [We have commercial relationships with third parties based outside the European Economic Area (EEA) which may from time to time entail their processing of your personal data, which may involve a transfer of person data outside the EEA

                    Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
                      • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
                      • Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
                      • Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.
                      Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA (if any).
                          We may share your personal data with the following third parties based outside of the EEA:
                          • Service providers acting as processors who provide IT and system administration services.
                          • Professional advisers including lawyers, bankers, auditors and insurers.
                          • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers.

                            Data security

                            We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

                            We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

                            Data retention

                            How long will you use my personal data for?

                            We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

                            To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

                            By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for up to 7 years after they cease being customers for tax purposes.

                            In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

                            Your legal rights
                            Under data protection laws, in certain circumstances, you have the right to:

                            • Request access to your personal data (known as a “data subject access request”). enabling you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
                            • Request correction of any incomplete or inaccurate personal data that we hold about you. We may need to verify the accuracy of the new data you provide to us.
                            • Request erasure of your personal data. You may ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
                            • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
                            • Request restriction of processing of your personal data. You may ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
                            • Request the transfer of your personal data to you or to a third party. We will provide your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
                            • Withdraw consent at any time where we are relying on consent to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case.

                            If you wish to exercise any of the rights set out above, please contact our Data Privacy Manager.If you are unhappy with the way in which your personal data has been processed you, have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (

                            We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance using the contact details above so that your concerns may be dealt with via our internal complaints procedure.

                            No fee usually required

                            You will not have to pay a fee to access your personal data (or to exercise any of your legal rights). We may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

                              What we may need from you

                              We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

                                Time limit to respond
                                We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.



                                In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

                                General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.